About Say Their
Name Day

Every year on 25 March, we come together to say the
names of the treasured babies and children we have loved
and lost – to honour their memory while highlighting the
profound impact of each of these deaths.

Why Say Their Name?

When a baby or child dies, life as we know it stops – for parents, families and their wider communities.

This pain cannot be fixed, only carried. What makes this pain lighter to bear is often the simple acknowledgement of this reality from those who matter.

Saying a baby or child’s name alongside those who loved him or her is a powerful act of kindness and acknowledgement that requires no special knowledge or experience.

Say Their Name Day is a day for the whole community to demonstrate that every little life matters and deserves to be celebrated, and that bereaved families are deserving of all the support we can give.

Name by name, we're helping to break the stigma that prevents families from seeking support to help in their healing, in finding hope for the future, and in coping with their new “normal”.

Say Their Name Day also helps us raise much-needed funds to ensure that every grieving family has access to the support they need for as long as they need it.

Join with us this Say Their Name Day and together we can remember every little life and support bereaved families.

Frequently Asked Questions

What is Say Their Name Day?

Say Their Name Day on March 25th is a special day run by Sands and Red Nose to raise awareness of pregnancy, infant and child loss and raise much-needed funds to support bereaved families.

Why Say Their Name?

Losing a baby or child brings parents, families and communities unimaginable pain – your whole world is shattered and moving forward feels impossible.

Say Their Name Day responds to the ongoing wish expressed by many bereaved parents to be able to say their baby's name and to hear it said by others as a way to keep their baby’s memory present.

Despite the empty arms and the painful memories, there are also beautiful memories – your much-loved child lives on always in your heart.

Bereaved parents and families are invited to participate in Say Their Name Day to remember every little life and support other bereaved families.

How do I participate in Say Their Name Day?

There are lots of ways you can get involved and participate in Say Their Name Day including hosting an event or online fundraiser, sharing the campaign on social media, or making a donation in loving memory.

How you get involved is up to you – no matter how you choose to get involved, you will be helping to start important conversations about pregnancy, infant and child loss and raise much-needed funds to support bereaved families.

How do I host a fundraising event?

Hosting an event or online fundraiser on Say Their Name Day is a beautiful way to honour the memory of your treasured baby or child. We love it when our community members hold special events to raise awareness and much needed funds to support other bereaved families. For information, advice and support, call us on 1300 998 698 or email saytheirname@rednose.org.au.

How can family and friends participate?

There are lots of ways your family and friends can get involved and participate in Say Their Name Day. They can host their own event or attend your event, make a donation, or share the campaign on social media.

Do I have to make a donation to participate in Say Their Name Day?

No. There are lots of ways you can get involved in Say Their Name Day including making a donation, hosting an event or fundraiser, and sharing the campaign on social media

How you get involved is up to you – no matter how you choose to get involved, you will helping to start important conversations about pregnancy, infant and child loss and raise much needed funds to support other bereaved families.

How do I add my baby’s name to the memorial wall?

When you make a donation or set up an online fundraising page, your baby’s name will be automatically added to the memory wall.

If you do not wish for your baby’s name to be added, please tick the opt-out box or call us on 1300 998 698.

Can I add more than one baby’s name to the memorial wall?

Yes, you can add as many names as you like to the memorial wall. If you wish to have separate memorial hearts for each baby or child you are remembering, you will need to make separate donations.

Is my donation tax deductible?

Yes. All donations over $2 are tax-deductible.

Where does my money go?

Every dollar raised on Say Their Name Day supports bereaved families through our national bereavement and peer support programs. 

This includes our 24-hour phone line, live chat and email support services, our face-to-face counselling and support groups, as well as the distribution of information and resources to individuals, health professionals and hospitals nationally.